Create an Easy Control and Less Complicated Mobile Apps for User
Gartner forecasts mobile phone sales will reach 2.1 billion units by 2019, which will fuel demand for apps in the enterprise that meet the high performance and usability of consumer apps. This year we have seen thousand apps being downloaded.
According to Gartner, employees in today’s digital workplace use an average of three different devices in their daily routine, which will increase the number of mobile apps that’s predicted will grow at least five times faster than internal IT organizations’ capacity to deliver them.
Enough talking and predicting about number. Now, the real question is can your mobile apps survive all of these competition?
With that much opportunity, everyone is after Mobile Apps to engage users and boost their conversion. Under this pressure, it’s harder to be competitive without resulting mobile apps becoming tactical, rather than strategic. But you came here to find how to win the competition. One of a many ways to survive this competition is that you make your user enjoy your apps with an easy control and less complicated mobile apps.
Here are some point that can help you build an easy control and less complicated mobile apps for your user:
1. Provide Previous Search & Purchase Info
By providing a view of history and information, user might be easily find what they are looking for the next time. Save the user time and effort by making previous searches and recent purchases readily available. This is particularly important in frequently used apps where users conduct repeat searches or purchases.
2. Differentiate Sign In from Sign Up
To me, a sign in button has to be clear. My experience in trying several apps, I prefer apps that show me whether I have to sign in or sign up considering sometime I forgot if I already signed up or not. Many users end up taking the wrong action when attempting to sign up for an account by tapping on the “sign in” button, which then prompts them for a password. Design a “sign in” and a “sign up” that are easily distinguishable from each other so users can get to where they want to go quickly.
3. Match Keyboard With Required Text Input
If your app requires user to input some data, it would be easily if you provide an appropriate keyboard for text entry. Ensure that this is implemented consistently throughout the app rather than only for certain tasks but not others. This will reduce user’s confusion if they hesitate what to fill in.
4. Provide Label and Icon to Clarify Information
Icon is cute but the fact that not everybody understand the meaning of each icon might ruin your spirit. In our research, we found that icons for a menu, cart, account, or store locator as well as for actions like filtering or sorting are not universal and not well understood across apps. Icons that are labeled are much more likely to be used. Also, apps that provide visual categorizations without a key require users to guess what they represent.
5. Let User Control The Zoom
It would be fun when your user can see product details by zooming the pictures. Small picture doesn’t satisfy them and they will likely cancel their purchase if they can’t see the product clearly. In particular, we see instances of this when the zoomed-in view forces the user to look at a specific part of the item or takes the image partially off-screen. Put users in control by allowing them to zoom in as they prefer.
User loves to us an apps that they can recognize once they use it. Making your apps more simple can help them to find what they need and enjoy your apps. As what we all ever thought, complicated apps will get an uninstall button. So it is important for you to keep your apps manageable for user by a friendly interface.