How to Create A Valuable Mobile Apps to Engage Your Customers
The Hype of mobile apps impacting all industries from startup to enterprise. From Ecommerce to Fleet Management industries all joining mobile apps to try boosting their customers’ satisfaction. Based on Gartner, the demand of mobile apps will outstrip available development capacity five to one.
Gartner forecasts mobile phone sales will reach 2.1 billion units by 2019, which will fuel demand for apps in the enterprise that meet the high performance and usability of consumer apps. These apps create valuable data for marketers to learn their customers habit. Marketers can see what their customers like and what they actually want.
But the problem is, how to ensure your customers to download your app? Or another thrilling question, how to keep your customers using your app continuously?
In case you came to this article trying to find out what makes your apps loved by everyone, first thing that should’ve came to your mind before building apps is you have to pay more attention on the value of your apps than putting all of the features that customers might not need.
Here are some tips in creating a valuable mobile apps to engage your customers:
1. Show The Value of Your App
Your customers are happy when they can do what they need quickly. Then show them what they need clearly in the beginning of your app started. Place call to action up front and center, highlight your app’s key and show them new features in appropriate place.
By putting all together in the right place, you reduce customers’ confusion and end up uninstalling your app right away.
2.. Display Search Button
Everybody loves automatic find button, but slightly not everybody. Some customers prefer to find their specific need and use the search button. They often prefer to browsing instead. If your apps is hiding the search button or it’s hard to find, it will cause frustration to your customers.
3. Filter and Sort Option to Complete the Search Button
Now that you have search button to ease your customers, make it more easy for them to find the exact specification they need. I personally would go directly to the search button and filter what color of shoes I’m looking for instead of wandering around when I’m using an Ecommerce apps. Filter and sort options can help users narrow and organize their results, which otherwise requires extensive (and excessive) scrolling or pagination on a small screen.
People download an apps because they want to find something they need. So make your apps valuable by completing your search button and lead them directly to what they need.
4. Provide Clear Benefit for User to Register
Let’s face the fact that we always want a benefit for everything we’re doing (don’t deny it, you know what I’m talking here). Include when you’re providing your email, name, phone number, and all your data to a random apps that you just downloaded. Some people might just leave and uninstall the apps right away. But that’s a different story if you provide clear benefit for them.
Show them what they’ll get when they register and show them in a fancy way. By fancy I meant here is don’t be too hurry in the beginning, let them enjoy your apps and ask them in the end if they like it and want to register to get more benefit. Only ask a user to register if it’s essential. One common way this principle is applied is by providing guest checkout at the point of conversion.
5. Responsible Visual Feedback
Speaking from the side of a completely normal girl who tried various apps, what I hate most is an apps that doesn’t provide me a responsive feedback. Like that time when I used this app and I put my favorite lipstick in the cart but It doesn’t show me either check out or continue shopping. Then what am I supposed to do next?
Lack of feedback can cause them to question whether the action has been processed. Apps that provide a visual animation or another type of visual eliminate this guesswork for the user. Not just in E commerce apps, I guess this rule works for any kinds of apps.
Visual feedback make customers feel they know what to do next. It also simply adds point to whether or not your apps is valuable enough for them.
The only person who can decide whether or not your app is valuable is your customers. But you can still decide whether or not your apps is beneficial to them by giving them what they need. Provide your customers with ‘fancy’ benefit, that way they will consider your app is valuable enough.