What Kinds of Security and Privacy Users Need in Mobile Apps
One of many things that will growing so big by 2020 is mobile apps. By 2020, the app economy could double in size to $101 billion. The growth will be driven by increasing usage of apps and by greater smartphone adoption around the globe.
The competition is getting real since mobile apps demand is not only happening in startup but also corporation. With many mobile apps being launched, engineers are not only build an effective and friendly apps but also secure enough. The security of every apps is important to take a note. Nobody likes their privacy being leaked and spread.
If you have no problem about the security of your apps, do not forget about how you show your user that your apps is secure enough. Communicate with the user with clear transparency about the security and the data they need to provide. User wants to have a clear view about how exactly the app is working and how they’re going to use their data.
As communicate with your user is important, here are some topics that can be your main concern in developing your apps:
1. Ask for Permission
Mobile apps mostly required to collect some data just like email or location. But to ask to your user directly without any brief explanation, it can cause misunderstanding and they will deny permissions integral to the app’s proper functioning. Apps should ask for permissions in context and communicate the value the access will provide. It will make user more understand about benefit they’ll get when they agree and not confused about how the app works.
2. Frictionless Transitions between mobile apps – web apps
Some apps will require a transition from a mobile apps to a web apps. It can be confusing when the look and feel or design layout is different across the two platforms. It’s also problematic when transition times are slow and the user is forced to wait for the web page to load. If your apps require this transition, makes sure the design is still consistent and makes the transition more speedy.
With a smooth transition, user will notice that they’re in web apps without being confused. It makes them more comfortable in using the apps and build up the trust with professional transition design.
3. Show User Reviews
Review can build trust of your customers. It can add up trust and help decision making process. A large number of reviews gives prospective buyers more confidence. Let them browse the most recent, the most positive, and the most negative reviews to discover any common themes. Verified reviews from users who have purchased the item are also appreciated.
By being transparent on what others think of certain product, It makes user trust your app more and it can lead you to your app’s conversion boost.
4. Multiple Third Party Payment
It is more easier when user can purchase easily because there are various third party payment provided. Apps that provide these payment options, such as PayPal, Apple Pay, and AndroidPay, relieve users from the pain point of filling out additional forms during checkout and can provide an increased sense of security. With various option of third party payment method, user can have access on their own payment method and ease their purchase.
5. Simplify Password Authentication
Let’s face the fact that we hate complicated step when we want to reset our password. You don’t want to make your user frustrated just because a password. Reduce the risk of abandonment by simplifying the authentication experience. Minimize the number of steps required or use different authentication methods such as a third-party login or fingerprint touch login.
20. Helpful Information in Context Form
If your apps require user to fill any forms, make sure you provide helpful information that guide them to fill in the form easily. For example, when scheduling dates, users appreciate context like a monthly calendar to identify days of the week, eliminating the need to leave the app to check the smartphone’s calendar. It also reduces the risk of the user becoming distracted by another task.
Don’t hesitate to communicate with your user through the app. Letting them to know what you collect and how’s the security of your app may lead them to enjoy your apps even more. As long as you can keep the communication and transparency, you will feel that your apps is boosted your your user’s trust.