Mobile App Server Architecture to Increase Your Brand Awareness

Mobile apps Server Architecture is not just a tool for a startup to generate revenue, it is able to sell your product, service, and even build a brand awareness. This is an plus if you are in enterprise especially. Because for any enterprise that wants to engage, inform and assist its customers or employees, mobile apps create opportunities that are impossible to ignore. The development of Mobile app server architecture needs a deep understanding.

While many companies want to reach their mobile apps audience, they’re often uncertain about how to proceed in this incredibly dynamic environment. The most important decision they have to make is the development architecture that provides the foundation for a mobile application. Do you choose native development, a cross-mobile platform, or a mobile web solution? Each approach has its strengths, weaknesses and appropriate use cases.

Choosing the right mobile app server architecture from all the options is not only difficult; the stakes can be huge. As mobile technology becomes increasingly crucial to business success, decision makers need to understand what capabilities are important before investing in a particular approach.

Hacker using laptop. Lots of digits on the computer screen.
Hacker using laptop. Lots of digits on the computer screen.

If you are going to develop a mobile application, here are the three fundamental ways of developing mobile application:

1. Native App

Build the application in its native code to run on a specific device and operating system. The app is downloaded from an app store and resides on the device.

Despite the maturing of other approaches, applications developed in a device’s native code continue to provide the richest, most compelling user experience. Native apps are optimized for the operating environment of the device they run on, and can fully leverage device hardware (GPS, camera, graphics) as well as software (calendar, contacts, file system, etc.)

2. Cross-Platforms Apps

Build the application once using a cross-platform framework and run it on multiple mobile platforms (after fine-tuning for each platform). It’s also downloaded from an app store and resides on the device.

Cross-platform frameworks have different strengths and weaknesses, with the right choice depending on the needs of the application and the business. The most important requirement is obviously whether the framework supports target devices and operating systems. However, you also need to consider how well the framework will adapt your application to the characteristics of each platform so that it runs at its best.

3. Mobile Web Apps

Build the application to run over the internet from a central server, from where it can be accessed by any device with a web browser.

With the ability to run on any smart phone or tablet equipped with a web browser, web apps are able to reach the largest audience with the least effort (although some device-specific customization is usually required). But mobile web apps have long had two distinct limitations: they can’t use the hardware and software on the device, and they require an Internet connection in order to work.

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