A Standard Design of Mobile Apps Development to Boost Your Conversion
A simple way to boost your mobile apps conversion is to make sure that your apps is effective for user. But in the era where almost every companies have a mobile apps, is your apps effective enough?
“Organizations increasingly find it difficult to be proactive against competitive pressures, which is resulting in their mobile apps becoming tactical, rather than strategic,”
Well that wasn’t my quote, I quote it from Mr Adrian Leow – Gartner principal research analyst.
I quite agree with what Mr Leow said. Mobile apps hype is causing competitive pressures for startup, enterprise, and organizations. They all build a mobile apps in hope to engage their customers but the apps is whole tactical than strategic.
Tactical and Strategic has different meaning by the way. Tactical is when you build an apps and you straight to the goal that you want to collect your user’s information. You end up with an apps that causes frustration and they uninstall your apps right away. Strategic means you build an apps but you plan every single process from developing to delivering which may involve complex operational patterns, activity, and decision-making that lead to tactical execution. That way, your apps is more valuable for user and they will keep using your apps.
A Standard design of mobile apps development is needed in order to complete your strategic apps development. How you design your mobile apps can give you significant impact to boost your conversion. Beside creating valuable Mobile Apps, the design of your mobile apps is also important to be considered too.
In case you’re wondering what kind of standard we are talking about, It is all about a basic standard that makes your customers enjoy using your app and keep returning back. Here are some standard design of mobile apps that can boost your conversion:
1. Organize and Categorize
When a customer download your apps, they likely will find new category or directory. Don’t let them being confused with new words and overlap sentence. Provide them with clear and specific category or directory. This is particularly important when a user turns to a menu as a last resort after exhausting options through search.
2. Effective Search Index
Making search button visible and providing it with filter can help customers find what they need directly. Customers love an effective search. Not just automatic search but effective is more powerful to help customers. Some helpful functions include spelling auto-corrections, recognition of root words, predictive text, and suggestions while they enter text. An effective search will provide them with brief result and make them take an action quickly.
3. Provide Comparison Feature
Comparison feature can give brief review on whether or not they should pick the product. Some Ecommerce apps allow their customer to compare some products to help them take a decision. On the web, users can get around this by opening additional tabs to compare products. In-app comparison features can eliminate the need for these workarounds to help drive consumers’ purchase decisions.
4. Show the Errors in Real Time
If you have to make customers fill in some registrations form, make it brief. And if they make a small error, show them which one exactly. It’s more time saving than just go back to the first step. It is disappointing when you go through the process of filling out a form only to find out at submission, that you’ve made an error.
If you want to boost the conversion and create better experience in user engagement, you have to make your apps more effective. Automatic apps that straight to collecting your customers’ data might be good but that’s not how we play when it comes to the terms of boosting conversion. To make your apps effectively enjoyable for your customers can build up the conversion better.